group advert and digipak

Film schedule

 

 

It was very important that we created a film schedule, so that we can plan when we can film and we know exactly what we need for each scene, it helps us become organised as a group. After we have completed a section of filming we can then tick that particular part off leaving us with the rest and we can then plan forward with the time that we have left. However when we start to film, changes may be made to the film schedule, someone may not be able to make filming for a reason and the weather may play a part and force us to change the date or even the location.

 

 

Risk assessment

It was important that we considered the risks and dangets that could occur whilst filming. So we created a table with all of the risks and dangers we may face and then decided on how to deal with them sensibly, or how to get out of a certain situation without getting hurt.

 

Photoshoot

It was essential that we carried out a photoshoot as we needed a variety of different photographs to add in to our digipak and advert, at all different angles and poses. Below are the images we took in our photoshoot:

The image below is the image I would use for part of the digipak, I would crop it from his head to where  his t shirt ends.

 The image above is the image I would use for a magazine advert as he is in a simple pose and looking serious.

 Both of these images I would use in a magazine advert as well.

Choosing the magazine advert

First of all I will be analysing Carries Magazine adverts. Above is the first magazine advert that Carrie made, before adding the images into photoshop, I know that she edited the pictures before hand to brush them up a bit. I like the background as it connotes the idea of a rave with the strobe lights and the stars, it could also convey the idea of night time and partying through it. It is essential and good that Carrie added in the record companys name and logo for promotional reasons. Carrie added in a large picture of the artist which I think is a very good idea as it attracts the audience not only this but it makes the audience remember what he looks like for future references. Below the image she added in the artists name used in green, white, red and blue all of these colours are perfect for a dance genre, it stands out on the poster which is important as people need to remember it and as the poster is about him, it shows that. I think that the font of the name creates the idea of being in a club the strobe lights, this is done through the glow tool that I can see Carrie has used here. Below the artists name Carrie has written all of the information down included the single name which is at the top of the information but written in a different font and more spaced out which makes it stand out, so the audience can tell thats the single being promoted. Overall I think this design is really good for a dance magazine advert it reaches the target audience well.

Below is Carries second magazine advert, I can tell that she has gone for a completley different approach and design in all. I can see that the picture has been edited into black and white and a shadow has been used to creep up on the artist. The colour scheme has changed to the colours red and orange have been used which are both quite fiery colours, which could connote the artists determination and motivation to achieve. Carrie has included the same information on this second advert, but has improved massivley. Overall I prefer Carries second advert, although her first one was good I much prefer this one its simple and effective.

Below is Nicoles first magazine advert, I can see that the colour scheme is quite simple she has gone for a purple background which can go well with the genre dance due to it connoting luxury, it could show him living a glamorous lifestyle. 'MIKE SMITH' and the single 'STAY AWAKE' are both written in the same size font, I think it would have been better to keep the artists name larger. The image of the artist is effective as a white glow has been added around the image so that it stands out and almost looks 3D like. In the bottom right hand corner a website and the record label have been added in small detail but its effect and makes you concentrate on the important stuff. I like the way that when Nicole talks about the hit singles stay awake is written in capitals and emphasised.

Below is Nicoles second magazine advert, I can tell that Nicole has gone for the same colour scheme, however it is slightly different even though the background is the same colour, the font colour is different. Nicole has changed where the record label logo goes she decided to put it in the top right hand corner this time. Mike smith is in a different colour to the rest of the text which I think works well as there is a clear distinguisment between the two. Nicole has a chosen a different image this time round, however she stilll used the glow tool which works effectivley, to help the image stand out from the rest of the advert. Overall I prefer Nicoles second advert to her first mainly because I feel she has improved due to gaining new photo shop skills, also I like in the second one she has changed the colour between the name of the artist and the rest of the information.

magazine adverts reflection

I created two magazine adverts for our artist 'Mike Smith'. Below is the first one I created. Specifically in this post I will be analysing two of my magazine adverts I created for our artist, using Photoshop. I used my own images throughout, and applied test where necessary to keep it looking professional.

The above print screen is of the first magazine advert in which I created in Adobe Photoshop, I was new to this software so I had to play around with it in order for me to get the hang of it. I first of all started off by thinking of a colour scheme I decided to go simple with red and black, to give off a serious dance vibe to match the genre. I started off by adding a plain black background, I decided to do this so I had more to work with. I then made the top banner red and type in black text over the top 'DATA RECORD PRESENTS' I placed this at the top over the red so that it stands out. I also added to white striped either side for presentation and to keep a house style going throughout. To the bottom left of the page I wrote in white writing 'INCLUDES NO 1SINGLE STAY AWAKE and upcoming singles' I purposly wrote it in white so that it stands out and used caps lock where it was necessary. The bottom right hand side of the page is where I added in a small image of the front of the digipak I made and above in white writing 'OUT NOW'. I then had a blank space in the middle which I left purposly left for the image of the artist which we took in our photoshoot, I then added 'MIKE SMITH' in red over the top in the largest font so that his name stands out the most so the audience remember it. I added the white lines again to keep a pattern, on the outside of the artist I added a glow using the glow tool and shadowing tool to make the image stand out too.

 

Above is the second magazine advert I created in photoshop. I felt more confident when creating the second advert as I had got used to what tools to use and how to work the software as a whole. I started off completely different this time and went for a different layout, however I kept the same colour scheme. I started off this time with the image, I made the image the background and edited the picture into black and white to connote the idea of day and night which represents the idea of partying through the day and night which associates itself with the dance genre. I then created the black strip down the right hand side of the page and put it in black and created text in red capitals and bold 'MIKE SMITH' the artists name, this stands out of the whole page so that the artist is remembered. I then decided to add in the little bits I added in black text near to the top 'DATA RECORDS PRESENTS' 'including NO 1 SINGLE' and then 'STAY AWAKE' I made into a bigger font and red, so that it really does stand out especially against the black and white. Finishing off this is my favourite advert I made out of the two, I feel that I played around more with the tools, and it looks more professional, I also believe that its simple and relates to the target audience and the genre of dance.

 

 

History of music videos

A music video is described as a short clip that has music in the background, usually the video is there to describe what is going on in relation to the song. However music videos have changed over the years, they are now used to sell songs and make money. Music videos started to come about in the 1980's. One of the most early music videos was from a woman called Bessie Smith 'St Louise Blues', it was made in 1929, the music video is bad quality below is a screen shot from the video:

 

Throughout the video, it is slow, I found that it was very dull and boring especially when you compare it to the music videos that we watch on television today. Due to the time that it was made there wasnt any colour television therefore its been made in black and white. It disallows any deep connotations or meaning. There are also not a variety of different shots or editing skills. Even though to us in this modern day it may look a rubbish music video at its time it was seen as being very successful.

 

Queen's 'Bohemian Rhapsody' was directed by Bruce Gowers in 1975, it is famous still to this date for its music video. The video is based around the band itself singing to the camera , it contains different lighting skills and also different camera shots. Compared to Bessie Smiths video, this has some editing style to it, not only this but the video quality is a lot better than Bessie's, this evidently proves that in time technology has improved.

 

 



 

In the late 1970's a show called Top of the pops came about, it was a programme that had artists perform on the show weekly of top artists who were in the running for the number 1 single.

 



 

In the year of 2005 the music video industry changed forever, as YouTube was brought to the internet, it made the viewing of music videos much more easier, simply type in the video and its there. Its there for anyone to upload videos but specialises in music videos and is most popular for that. Artists get a certain amount of views on their music channel videos, for example Taylor swifts we are never getting back together got 92,449,694 views on YouTube, the video is of a good a clear quality, with a range of different camera shots.