Introduction.
I decided to choose Example for our artist, this is because of the genre of music he lies into. The type of genre Dance is my favorite music genre in which he creates songs on. I was inspired by Example, because he doesn't take himself to seriously as an artist and he is also a mainstream artist which I like. Another thing that inspired me to use example was for his music videos, he always has fun interesting videos, with party themes, which as inspired me to create a music video similar to this. We decided to use the song 'Stay awake' because the lyrics describe how messed up the current generation are, therefore this allows me to create a music video with party themed scenes which was my intentions.
Artist profile.
Example is Elliot John Gleave's stage name, he was born on 20th June 1982, he is an singer and rapper he signed to the record label Data Records. His reasoning for being called Example is because his initials E.G. means for example. He first found success when he released his second album 'Wont go quietly' it got to number 4 in the UK album charts. In his album he also had two hit singles with 'Wont go quietly' and 'Kickstarts'. His third album 'Playing in the shadows' was then released later on 4th September 2011. The album got to number 1 in the UK album charts with two number 1 hit singles 'Changed the way you kissed me' and 'Stay awake'.
The above table shows that example is clearly popular and successful in the UK as the song 'stay awake' reached number 1 in the UK throughout 3 different UK genres, singles, Indie and Dance.
Stay awake - Example.
The video that Im looking at is the one that we have chosen to create a music video for which is Example's Stay Awake, it is the second single from his third album. This music video is mainly concept and narrative based, however it also has obvious links between the lyrics and visuals. The target audience for this particular song is teenagers who are interested in the dance genre. The target audience is teenagers because in the video there are several scenes in which there is a party going on in a forest with loads of people dressed in crazy bright colours, which then relate to the teenagers who are watching. The first shot that the audience see is a white background with an object of the letter E, this is related to Example as it is the first letter of his stage name. We then see Example standing next to the object, this then confirms to the audience that by him standing next to the object that it is him and that the E does in fact represent him. At this point the music is very low and all we can herre is 'If we dont' being repeated as a build up, and creates a sense of tension. Then once the music and lyrics are finally kicking in, a close up of Example is shown, its of him singing 'If we dont kill ourselves, we'll be the leaders of a messed up generation'. These particular lyrics are the first ones sung because it sets up the rest of the song, and are the most important lyrics of the song. After this happens a lot of other shots are shown of teenagers who are all very different people appearence and personality wise, they have no expression on their face they are just simply looking at the camera. The next shot is of a person dressed in a rabbit suit running on their own in the forest, as we see this we hear the lyrics 'Did we chase the rabbit into wonderland', this has relationship between the lyrics and the visuals which supports Goodwins theory.
As the song just gets going and the beat kicks in, there is a person in a rabbit hat again, however this time the 'rabbit' is dancing and having eye contact with the samera and running towards a party full of teenagers in the forest. There is also a link between the music and the visuals as when there is a certain noise in the music, the shot turns into a shot of the party and then the shot of Example singing. This gives the effect of the audience being impressed, that the music video flows well together.
In the next shots there are a lot of shots shown of teenagers who look rebellious, through their looks for example they have peircings tattoos, and are hardly wearing a lot of clothings. This reflects the lyrics which is Example saying that the younger generation has messed up and things are being taken too far, drinking, taking drugs and partying.
In the rest of the video there are just more shots of Example singing the lyrics to the camera, and then the shots reverse to the teenagers dancing in different locations, at this point they are dressed in fancy dress and crazy clothes, this makes the party atmosphere, which then relates to the target audience. During the middle of the song and towards when it is coming to the end, the speed of the shots slow down and is in slow motion as well, Example jumps in the air as this happens a group of teenagers dance with eachother with coloured powder in their hands. The beat then drops and the footage pace goes back to how it was before at the normal speed, the teenagers then throw the coloured powder at eachother, this creates a powerful shot which makes it loo admirable and makes you want to be there.
The video that Im looking at is the one that we have chosen to create a music video for which is Example's Stay Awake, it is the second single from his third album. This music video is mainly concept and narrative based, however it also has obvious links between the lyrics and visuals. The target audience for this particular song is teenagers who are interested in the dance genre. The target audience is teenagers because in the video there are several scenes in which there is a party going on in a forest with loads of people dressed in crazy bright colours, which then relate to the teenagers who are watching. The first shot that the audience see is a white background with an object of the letter E, this is related to Example as it is the first letter of his stage name. We then see Example standing next to the object, this then confirms to the audience that by him standing next to the object that it is him and that the E does in fact represent him. At this point the music is very low and all we can herre is 'If we dont' being repeated as a build up, and creates a sense of tension. Then once the music and lyrics are finally kicking in, a close up of Example is shown, its of him singing 'If we dont kill ourselves, we'll be the leaders of a messed up generation'. These particular lyrics are the first ones sung because it sets up the rest of the song, and are the most important lyrics of the song. After this happens a lot of other shots are shown of teenagers who are all very different people appearence and personality wise, they have no expression on their face they are just simply looking at the camera. The next shot is of a person dressed in a rabbit suit running on their own in the forest, as we see this we hear the lyrics 'Did we chase the rabbit into wonderland', this has relationship between the lyrics and the visuals which supports Goodwins theory.
As the song just gets going and the beat kicks in, there is a person in a rabbit hat again, however this time the 'rabbit' is dancing and having eye contact with the samera and running towards a party full of teenagers in the forest. There is also a link between the music and the visuals as when there is a certain noise in the music, the shot turns into a shot of the party and then the shot of Example singing. This gives the effect of the audience being impressed, that the music video flows well together.
In the next shots there are a lot of shots shown of teenagers who look rebellious, through their looks for example they have peircings tattoos, and are hardly wearing a lot of clothings. This reflects the lyrics which is Example saying that the younger generation has messed up and things are being taken too far, drinking, taking drugs and partying.
In the rest of the video there are just more shots of Example singing the lyrics to the camera, and then the shots reverse to the teenagers dancing in different locations, at this point they are dressed in fancy dress and crazy clothes, this makes the party atmosphere, which then relates to the target audience. During the middle of the song and towards when it is coming to the end, the speed of the shots slow down and is in slow motion as well, Example jumps in the air as this happens a group of teenagers dance with eachother with coloured powder in their hands. The beat then drops and the footage pace goes back to how it was before at the normal speed, the teenagers then throw the coloured powder at eachother, this creates a powerful shot which makes it loo admirable and makes you want to be there.
You have made a start in analysing your chosen music artist. You have made a start in analysing one of his music videos and you have analysed the camera shots well. But you also need to consider the editing styles and mise-en-scene too.
ReplyDeleteTo complete this post you also need to anlayse a second music video and then include a summary to explain how your research will assist you with planning your own video