Analysis of a digipak

I have chosen to analyse David Guetta's digipak for his album 'one more love'.  This digipak represents David Guetta well and his music genre dance, this is done by the use of colour and images used. The artist is shown on the front of the digipak wearing sunglasses in black and white, the inside cover is bright colours as well as the back which states the songs that are on the album. 

This digipak is promoting David Guetta as an artist and his music that he has created, this is done by the image being used of him on the front cover. The bright colours help represent the genre of dance and being fun. The digipak promotes David's songs that have been released by this album they are listed on the back of the digipak. The colours that are used on the digipak look as if they have been splattered on by paint, this can connote the idea of fun and freedom which promotes him and the genre of music that he produces. The idea of the front cover being made in a black and white effect connotes David Guetta as being simple and straight forward and that what you see is what you get. The use of the effect black and white can also connote the idea of day and night, which goes well with David Guettas music genre dance to show the idea of a party going on all through the day and the night. On the front there is also the use of the colour gold, this connotes the idea of luxury and money which represents David Guetta in that way too. On the front cover of the page there is gold spray paint which would connotes luxury. The idea that the background of the digipak is white connotes the idea of posotivity and innocence. All of the colours that are used on David Guettas digipak connote posotivity and happiness, which is what he is about as an artist his songs are there for people to enjoy and to have a good time with.

The design layout, is where things are placed on each page and why they have been put there. On the first page of the digipak it is just an image of David in a black and white effect, in the top right hand corner his name is written in white in a basic font. Below this the album title is partly written in white apart from the words 'one' and 'love' which both automatically stand out together as one love, which could be David Guetta as an artist trying to get across something to his audience about having one love, and thats what the songs in his album are about. The back page, has a white background with abstract stripes over this. On top of this are all of the songs included on this album they are written in the colours black and gold. The inside page is very blank and doesnt include an image of the artist it just has the abstract colours splashed over the white background, however this is effective as it connotes the idea of fun and dancing and having a good time.

On this Digipak he David only uses one image throughout, which is himself on the front in black and white, this is extremely different to the rest of the digipak, as the rest is bright, bold and colourful. As I mentioned early David Guetta is in a black and white effect on the front cover as it connotes the idea of day and night, which represents his music genre dance, it portrays the idea of partying all day and night. The choice of the image of David is a close up of his face, he is wearing sunglasses which connotes the idea of being famous and exclusive, which relates to his music well.

When it comes to typography, there isnt really a lot of text in this digipak, the main text is seen on the front and the very back cover.On the front the text is bold and easy to read and there isnt really a lot of it. His name is placed in the top right hand corner, the text is in white and gold which constrasts against the black background. Its hard to analyse the style of language chosen as there isnt a lot of text on this digipak, however what I can tell is that the language is simple and clear to understand.

It promotes the music genre well as it presents it in a fun and exciting way, with the use of colours and simplicity. The target audience are attracted to this as its what they are interested in, people who listen to dance music are outgoing people therefore the random colours on the digipak relate to them and they will be instantly attracted to it.

Summary

In my opinion I like this particular digipak, my favorite part about it is that the front cover is plain and simple and then the rest of the digipak is bright and bold, I think this is interesting because the black and white cover against the back and the inside covers stands out and makes the black and white stand out when usually black and white fades. When I create my own Digipak I will be sticking to a colour scheme throughout the digipak so that the audience have a strong indication of what genre the artist is for. I will also make sure that my digipak doesnt have a lot of text, apart from the back cover where the artists songs are placed. I will make sure that the text and the style of the language is easy to see and read. This digipak has given me many inspirations when creating my own digipak, mainly looking at the contrast in colours, the way that the front page is kept to basic black, white and gold and then the rest of the digipak is colourful, this interests me and inspires me to create soemthign liek thsif or my own artist.