Analysis of a magazine advert - Similar artist

 

The similar artist whos magazine advert I have chosen to analyse is Calvin Harris. This advert gives an interesting representation of the artist, its connotes the idea of him being fun this can be shown throughout the poster. However as the audience we can tell that his genre of music is automatically dance. The colours used in the advert help shown different connotations, for example the colour scheme is yellow and black which is similar to Example's. The yellow connotes the idea of happiness and fun which reflects his music genre which is dance and then the black connotes the idea of seriousness, so here we get the idea that even though Calvin Harris music is fun and is for everyone to enjoy and dance to, he is a serious artist and has a meaning to his songs. There is a contrast in colour the page is split into two halves, half of the top background is yellow and the bottom is black, this could connote the equality; the yellow he is a fun artist and the black he is an serious artist.

The image of calvin harris is drawn as a sketch and he is wearing pink glasses, they stand out throughout the whole of the advert the audience are instantly drawn to them, the colour pink connotes gentleness and uncontional love, this could mean that he has a passion for his music, and they chose this to stand out the most so that the audience know this is the most important part to him.

 

The layout of the advert is basic and flows well, at the top of the page in bold and black is text that says 'FRIDAY SEPTEMBER 11 2009' this is put at the top of the page and stand out against the yellow due to its importance. Below is the image of calvin harris and below that is his name. Following on from that it says who will be supporting him at this gig, and below this in white is all of the details of the gig that he will be performing.

 

The choice of image is of Calvin Harris and is in black and white, it looks as if he has been sketched and contains a lot of shadowing. On this advert this is a lot of text at the bottom of the page where it explains the details of the concert, even though there seems to be a lot going on at the bottom it is simple text and all makes sense so that pretty much anyone can read it. The style of language as I have already mentioned is basic and is easy to read.

 

This magazine advert promotes the artist in a positive and professional way and as a dance artist. It also promotes the music genre postivley and in a good light and it is obvious that this magazine advert it so for a dance artist who is situated in the dance genre. It attracts the target audience with its appereance, by focusing on colour and layout. As I mentioned earlier all of the colours used reflect the dance genre, and the pink sunglasses stand out over the rest of the magazine advert therefore it promotes it well and the target audience are instantly attracted to it.