Before creating my music video I had to decide what editing styles I would be using in my music video as its what makes the video look professional, however I had to really think about where I would include them as it would affect how the artist is being represented and it could even effect the narrative and concept of the video. Choosing whether I would use slow paced editing or fast paced was a hard decision as it can create and portray different things. I decided to use slow paced editing for the part in the music video where the girl is laying on the floor she gets up turns around looks at the camera and starts laughing. I used fast paced editing when the girl goes to get in the car and shuts the door it shuts three times to the beat of the song. Other than this the type of editing styles I used are consistent throughout my music video.
I used a fast forward effect in the party scene when everyone is jumping about this helps the party be seen as being out of control and something that happens so quickly to be so damaging, so this is when the drugs are being taken and the underage drinking is taking place. I used the rewind effect as it helps the music video pick up pace and can excite the audience, as I mentioned earlier the re wind effect was used when the girl goes to get in the artists car and then rewinds to her going back to the house from where she came from, this creates the illusion of a flashback as then party scenes are showed there onwards. Overall editing styles are very important as they are what make your music video, however they have to be strongly considered as they can represent the wrong things, or represent something that wasn't intentional and doesn't relate to the target audience.
Thursday 7 March 2013
storyboards
Below are images of my storyboards for my music video, in preparation I had to create story boards so that when it came to filming, i knew exactly what had to be in each shot and for how long. Story boards are essential when filming whether it be for a music video or not, this is because it sets you off for when you start to film and can help you for a starting point. They help you to be organized and is something to follow for filming. When filming my music video i followed the storyboards to an extent however there were some shots that were added in that weren't on the storyboard originally.
Wednesday 6 March 2013
group magazine advert
When deciding which magazine advert we would be choosing as a group, I looked at them all and then we all decided that we would be choosing Carries magazine advert. We decided to choose Carries advert as it is the most conventonal to the genre of our music video which is dance.
Above is the chosen magazine advert to represent our artist. Carries advert had a black background, with orange writing stating the artists album, and the information on the hit singles. The artists name is written in a dark orange/ red colour, all of these colours connote desire, passion and determination, this is the way that we wanted the artist to be portrayed.
The artists image is in black and white, which can creates a sentimental effect and creates a soft image for the artist, which is what we are going for. He is put in a positive light as in the music video he doesnt conform to the underage drinking and drug taking. Also by using a black and white image and having the image shadowed to give the background a black colour helps the rest of the writing to stand out.
Bold is used on the writing 'out now' to create emphasis on it so that the audience recognise that the album is out now and ready to buy. Written in red is the record labels name, its written in the same colour as the artists name which shows the importance of the record label as its put in the same category as the artist.
Above is the chosen magazine advert to represent our artist. Carries advert had a black background, with orange writing stating the artists album, and the information on the hit singles. The artists name is written in a dark orange/ red colour, all of these colours connote desire, passion and determination, this is the way that we wanted the artist to be portrayed.
The artists image is in black and white, which can creates a sentimental effect and creates a soft image for the artist, which is what we are going for. He is put in a positive light as in the music video he doesnt conform to the underage drinking and drug taking. Also by using a black and white image and having the image shadowed to give the background a black colour helps the rest of the writing to stand out.
Bold is used on the writing 'out now' to create emphasis on it so that the audience recognise that the album is out now and ready to buy. Written in red is the record labels name, its written in the same colour as the artists name which shows the importance of the record label as its put in the same category as the artist.
Group Digipak Analysis
Below is the digipak that as a group we decided to choose that would represent our artist.
Below is the first slide of the group digipak that nicole created, she included an image of our artist Mike Smith, and edited it in photoshop to create a sketched effect too it. The writing and font that is used is clear so that it stands out and is noticable, the colour white helps this as, the background is dark so the white stands out against it. There is a shadow afect which is used which creates an illusion of the artist and also attracts attention towards it. It is clear here that the colours all match together and that there is a clear colour scheme.
Below is another slide to the digipak which is the thankyou page. This is where the artist thanks who he wants to for him making his album, it acts as an appreciation. Thankyou pages, are known for attracting the audience as it feels as though they are being recognised by him. The colour scheme here follows through the same as the front cover of the digipak, so that it looks consitstent. However here the purple and the black shadow effect have been switched round.
Below is one of the pages of the digipak which most include a couple of images of the artist, here i decided to add a basic one of the artist. They are usually used to gain interest from the audience and to give them something too look at. The image is very basic and is looking straight into the camera, which can help the audience gain a relationship with the artist. The same colour scheme is used so that the digipak looks in place and doesnt look unconsistent. Another image of the artist is used in the background but is acted as a shadow effect.
Below is the part of the digpak where the CD will be placed, the circle helps show this and then the rest of the background is the back of the case. Nicole continued to use the colour scheme here and also use the same font type and colour for the artists name with a slight purple outline. A white glow is used on the centre circle which will be shown to create emphasis on the CD.
Below is another part of the digipak where pictures are used to entertain and excite the audience, again two images are used here, one of the images is of the artist looking as if he is praying, this could be seen as the artist appreciating what he has achieved. The colour scheme is still consisent here, in the background there are lyrisc to his song which is the single 'Stay Awake' over this the artists name, which has a glow effect used on it. This helps gain recognition for the artist, as it has two images of him, the artists name and also the artists lyrics. It helps give an idea fo the artists lifestyle.
Below is the last page of the digipak, this matches the conventions of dance well and fits in perfectly, the background is an image of people watching a concert, to give off the dance vibe. It includes all of the artists songs that are in the album, so that the audience know what they are buying in to. The background was edited in photoshop. It also includes the artists record label they are included so that the record label are also recognised.
Below is the first slide of the group digipak that nicole created, she included an image of our artist Mike Smith, and edited it in photoshop to create a sketched effect too it. The writing and font that is used is clear so that it stands out and is noticable, the colour white helps this as, the background is dark so the white stands out against it. There is a shadow afect which is used which creates an illusion of the artist and also attracts attention towards it. It is clear here that the colours all match together and that there is a clear colour scheme.
Below is another slide to the digipak which is the thankyou page. This is where the artist thanks who he wants to for him making his album, it acts as an appreciation. Thankyou pages, are known for attracting the audience as it feels as though they are being recognised by him. The colour scheme here follows through the same as the front cover of the digipak, so that it looks consitstent. However here the purple and the black shadow effect have been switched round.
Below is one of the pages of the digipak which most include a couple of images of the artist, here i decided to add a basic one of the artist. They are usually used to gain interest from the audience and to give them something too look at. The image is very basic and is looking straight into the camera, which can help the audience gain a relationship with the artist. The same colour scheme is used so that the digipak looks in place and doesnt look unconsistent. Another image of the artist is used in the background but is acted as a shadow effect.
Below is the part of the digpak where the CD will be placed, the circle helps show this and then the rest of the background is the back of the case. Nicole continued to use the colour scheme here and also use the same font type and colour for the artists name with a slight purple outline. A white glow is used on the centre circle which will be shown to create emphasis on the CD.
Below is another part of the digipak where pictures are used to entertain and excite the audience, again two images are used here, one of the images is of the artist looking as if he is praying, this could be seen as the artist appreciating what he has achieved. The colour scheme is still consisent here, in the background there are lyrisc to his song which is the single 'Stay Awake' over this the artists name, which has a glow effect used on it. This helps gain recognition for the artist, as it has two images of him, the artists name and also the artists lyrics. It helps give an idea fo the artists lifestyle.
Below is the last page of the digipak, this matches the conventions of dance well and fits in perfectly, the background is an image of people watching a concert, to give off the dance vibe. It includes all of the artists songs that are in the album, so that the audience know what they are buying in to. The background was edited in photoshop. It also includes the artists record label they are included so that the record label are also recognised.
Thursday 14 February 2013
Saturday 8 December 2012
Film schedule
It was very important that we created a film schedule, so that we can plan when we can film and we know exactly what we need for each scene, it helps us become organised as a group. After we have completed a section of filming we can then tick that particular part off leaving us with the rest and we can then plan forward with the time that we have left. However when we start to film, changes may be made to the film schedule, someone may not be able to make filming for a reason and the weather may play a part and force us to change the date or even the location.
Risk assessment
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